Project Description

CEO & Founder, The Data Appeal Company


Mirko Lalli has always been involved in innovation, technology, communication and marketing.
He was Director of Corporate Communications of Clouditalia SpA, Chief Executive Officer of AR-tel SpA, and even before that of Marketing and Communications Director of Fondazione Sistema Toscana (Tuscany Region). Here he has dealt with corporate communication and the involvement of institutional stakeholders, the organization of innovation-themed events, and since 2008 also the coordination of digital marketing initiatives for the tourism repositioning of the Tuscan destination.
Alongside his activity as an entrepreneur, he is also a speaker at international events and a lecturer in masters and courses in digital innovation and management for tourism and culture at various Italian universities.
He was a member of the Tourism Innovation Committee of the Ministry of Tourism and, since the first edition, he has collaborated in the design and implementation of BTO – Buy Tourism Online, also as a member of the Technical Scientific Committee of BTO Educational.
In December 2017 he participated in the Singularity University Executive Program in Silicon Valley.
Since January 2014 he has been the founder and CEO of Travel Appeal, a company specialized in data analysis using Artificial Intelligence, which became The Data Appeal Company SpA in 2019.
The company’s goal always remains the same: democratize and simplify the use and understanding of data.