Project Description

Lecturer, travel expert and influencer, writer and advisor/coach


Lottie Knutson’s long professional experience and close encounters with major crises and change have made her an expert in communication, crisis management and crisis training. She knows better than many what strategies can help us through the trials that different types of crises entail.

The list of Lottie Knutson’s professional achievements is almost as long as the list of her awards and includes a long list of board assignments for, among others, Cloetta, Stena Line, H&M and Wise Group. In addition to being able to call herself a board professional, she is also a journalist and writer and has over 15 years of experience working for the travel company Fritidsresor. During that time, she became a familiar face to the Swedish people when, in her role as information director, she was faced with having to communicate the horrific information about the victims of the tsunami disaster in 2004.

She was praised for her efforts in connection with the tsunami and in the following years received titles and awards such as “Professional Woman of the Year” by the Professional Women’s Association, “Great Information Award” by Dagens Media and “Industry Woman of the Year” by the jury for the Grand Travel Award. She also received the King’s Medal in 2008.