Project Description

Area Vice President Growth, EMEA – IDeaS


With decades of hospitality and revenue management experience, Guy Barnes has served IDeaS’ clients at every stage of their journey since joining in 2004. He was IDeaS’ first-ever account manager in EMEA, developing mutually valuable partnerships with enterprise accounts before focusing on winning new chains and expanding IDeaS’ reach into untapped markets worldwide—and novel revenue verticals like parking. Guy is adept at solving complex challenges and advising stakeholders on revenue and commercial growth strategies. He also has a penchant for making sweet treats for his family and is a keen distance runner—which has no relation to the reliability of his beagle’s recall.