Debbie Neate graduated from the University of Salford with a BA Hons in French and German and started her marketing career in the automotive sector. After completing her CIM chartered marketing diploma she moved into hospitality at the then Paramount Hotels. After moving through the ranks at Paramount, Debbie joined Principal Hayley as Head of Marketing before heading up the marketing teams at QHotels, Macdonald Hotels and Hallmark Hotels. She is now a freelance marketing consultant supporting a number of groups and independent venues across the UK. Her role includes setting marketing strategy, project management and activating campaigns across the full marketing ecosystem with a particular focus on data-driven marketing activity and digital distribution.