Project Description

Dr Crispian Tarrant, Chief Executive, BVA BDRC Group


Cris founded BDRC as a specialist market research consultancy 30 years ago, since when he has led the growth of the firm to become a highly respected insights provider with a deep level of specialisation in several service industry verticals.

Since 2018 the business has been part of the Paris-based BVA Group, a worldwide top 20 research group, which has over 700 staff across more than a dozen global offices.

Cris is a highly experienced and award-winning customer insight professional with an outstanding reputation for pinpointing the business implications of research findings. He provides business advice that is sought out at CEO and Board level by many leading organisations, especially those operating in travel, hotels and hospitality. He is a Fellow of the Market Research Society, the Institute of Directors and the Tourism Society.

Within BVA BDRC the hotels and hospitality practice is responsible for the Hotel Guest Survey that monitors perceptions of hotel brands in multiple global markets, the Venue Verdict suite of operational performance management tools that enable individual properties to manage their customer relations better and, more recently, Brand Margin®, the unique and innovative methodology for determining the perceived added value that a hotel brand delivers. You can find out more about this work at